Privacy Policy

At Coldwell Banker Preferred we recognize that privacy is important. We respect the privacy of each user of the Site, whether you are just beginning your real estate search or have already become a customer. This Privacy Statement gives you specific information about how we protect your privacy, how we treat information we collect on the Site that identifies an individual user, and how we use aggregated information.

Scope of this Privacy Statement

This Privacy Statement applies to your use of this Site only. We do not own, operate or control the web sites of our sales associates. Accordingly, this Statement does not apply to a sales associate's web site or to a sales associate's collection, use, storage and disclosure of your Personal Information.

Collection and Use of Your Personal Information

We collect your Personal Information on the Site in order to enhance the services we offer you. We collect Personal Information from you only when you voluntarily submit it in order to obtain certain services or information, including, but not limited to: registrations for special communications, such as saving a search for you, sending you new listings, and sending you notification of price changes; requests for personal contact such as finding a property, listing your property, or contacting a sales associate; requests to receive periodic industry updates; and requests to email a listing to a friend.

Collection of Non-Personal Information

Even if you do not send us any Personal Information, we collect information about how you use our site ("Non-Personal Information"). This information cannot be used to identify you personally and is explained in more detail below under “Non-Personal Information”.

Use of Information

We use the Personal Information and the Non-Personal Information we collect on the Site for the purposes outlined above. We process personal information on servers in the United States of America.

Sharing of Information

Coldwell Banker Preferred only shares personal information with other companies or individuals outside of Coldwell Banker Preferred in the following limited circumstances:

• We have your consent. We require opt-in consent for the sharing of any sensitive personal information.
• We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
• We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against harm to the rights, property or safety of Coldwell Banker Preferred, its users or the public as required or permitted by law.

If Coldwell Banker Preferred becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will ensure the confidentiality of any personal information involved in such transactions and provide notice before personal information is transferred and becomes subject to a different privacy policy.